This week, I am travelling through Bosnia and Herzegovina, Montenegro and Albania. The journey is still ongoing.

As you approach a border crossing, the change begins with small signs. Cars slow down, passports come out and the language on the road signs shifts. Ahead of you are number plates from different countries, several queues and people

This week, I am travelling through Bosnia and Herzegovina, Montenegro and Albania. The journey is still ongoing.

As you approach a border crossing, the change begins with small signs. Cars slow down, passports come out and the language on the road signs shifts. Ahead of you are number plates from different countries, several queues and people

A few years from now, an ordinary business discussion may look like this:

Five people sit around a table. None of them speaks the others’ languages. Yet the conversation never stops; nobody passes a phone across the table or waits for a sentence to appear on a screen. Each person hears the others in their own language, in a natural voice and with

Bugün Zeničko-dobojski kanton Ekonomi Bakanı Samir Šibonjić ile yaptığım toplantıdan çıkarken aklımda klasik bir resmi görüşmenin notları yoktu. Daha çok, Bosna Hersek’in dışarıdan bakıldığında çoğu zaman kaçırılan başka bir yüzü vardı: çalışan, üreten, kendini yenilemeye çalışan ve geleceğini yalnızca siyasi tartışmaların dar

Kada sam danas izašao sa sastanka s Samirom Šibonjićem, ministrom privrede Zeničko-dobojskog kantona, u glavi nisam imao samo bilješke s još jednog službenog razgovora. Više sam razmišljao o jednom drugom licu Bosne i Hercegovine, koje se izvana često ne vidi dovoljno jasno: o Bosni i Hercegovini koja radi, proizvodi, pokušava se

When I left today’s meeting with Samir Šibonjić, Minister of Economy of Zenica-Doboj Canton, I was not thinking only about the usual notes from an official meeting. I was thinking about another face of Bosnia and Herzegovina, one that is often missed from the outside: a country that works, produces, tries to renew itself and does

When July 11 arrives, something changes in the human voice.

Some days stand on the calendar, but they are not only dates. They slow people down. They reduce unnecessary words. They lower the gaze. Srebrenica is such a day. It is more than a commemoration. It passes through the silence of a cemetery, the waiting of a mother, the door of a home that

If you want to understand the real perception of a brand, do not start with the presentation.

Listen to how the customer describes it to someone else.

That is where the makeup comes off. The sentence becomes shorter. People usually become brutally simple when they summarise what they actually experienced.

“Good, but difficult to deal with.”

“Expensive,

If you want to understand the real perception of a brand, do not start with the presentation.

Listen to how the customer describes it to someone else.

That is where the makeup comes off. The sentence becomes shorter. People usually become brutally simple when they summarise what they actually experienced.

“Good, but difficult to deal with.”

“Expensive,

There is a version of international business that looks very polished from the outside. Different countries, different cities, airports, hotels, meetings, dinners, new people, new tables. When you describe it, life sounds constantly in motion, open to the world, almost cinematic.

From the inside, it can look slightly different.

Sometimes you spend