Bugün Zeničko-dobojski kanton Ekonomi Bakanı Samir Šibonjić ile yaptığım toplantıdan çıkarken aklımda klasik bir resmi görüşmenin notları yoktu. Daha çok, Bosna Hersek’in dışarıdan bakıldığında çoğu zaman kaçırılan başka bir yüzü vardı: çalışan, üreten, kendini yenilemeye çalışan ve geleceğini yalnızca siyasi tartışmaların dar

Kada sam danas izašao sa sastanka s Samirom Šibonjićem, ministrom privrede Zeničko-dobojskog kantona, u glavi nisam imao samo bilješke s još jednog službenog razgovora. Više sam razmišljao o jednom drugom licu Bosne i Hercegovine, koje se izvana često ne vidi dovoljno jasno: o Bosni i Hercegovini koja radi, proizvodi, pokušava se

When I left today’s meeting with Samir Šibonjić, Minister of Economy of Zenica-Doboj Canton, I was not thinking only about the usual notes from an official meeting. I was thinking about another face of Bosnia and Herzegovina, one that is often missed from the outside: a country that works, produces, tries to renew itself and does

When July 11 arrives, something changes in the human voice.

Some days stand on the calendar, but they are not only dates. They slow people down. They reduce unnecessary words. They lower the gaze. Srebrenica is such a day. It is more than a commemoration. It passes through the silence of a cemetery, the waiting of a mother, the door of a home that

If you want to understand the real perception of a brand, do not start with the presentation.

Listen to how the customer describes it to someone else.

That is where the makeup comes off. The sentence becomes shorter. People usually become brutally simple when they summarise what they actually experienced.

“Good, but difficult to deal with.”

“Expensive,

If you want to understand the real perception of a brand, do not start with the presentation.

Listen to how the customer describes it to someone else.

That is where the makeup comes off. The sentence becomes shorter. People usually become brutally simple when they summarise what they actually experienced.

“Good, but difficult to deal with.”

“Expensive,

There is a version of international business that looks very polished from the outside. Different countries, different cities, airports, hotels, meetings, dinners, new people, new tables. When you describe it, life sounds constantly in motion, open to the world, almost cinematic.

From the inside, it can look slightly different.

Sometimes you spend

The first mistake people make with Bosnia and Herzegovina is trying to “complete” it like a normal travel route. They arrive with a list, usually written by someone who spent forty-eight hours in Sarajevo and left with strong opinions about coffee. The list has Baščaršija, Mostar Bridge, ćevapi, burek, maybe a mountain if the weather behaves, and

There are moments in business when the problem on the table is not really the problem.

The project may be difficult. The numbers may be tight. The market may be uncertain. The decision may carry risk. All of that can be true, and still the deeper issue may be something more uncomfortable: the work has become larger than the person trying to carry

A cigar has its own grammar.

It is not understood only by looking at the band, the box, the country of origin or the price. Those details may introduce it, but they do not explain it. A cigar reveals itself through quieter things: the feel of the wrapper, the discipline of the roll, the comfort of the draw, the behaviour of the burn, the way the